|
Viva/Clear-Vu Reach Milestone in Media Packaging |
 An Industry First, Companies Form Powerful Partnership to Make ONE-Time Case for Improved Store Security New Orleans, Louisiana, April 10, 2003:
Responding to the demand by mass merchants for tighter security in packaged media, Clear-Vu Products and Viva Magnetics are jointly unveiling a single-use, impenetrable case design under the brand name "One-time."TM The announcement was made here at the 2003 Source Tagging Council Annual Conference.
"The Zenith ONE-Time Internal Locking System is a paradigm in packaging and the culmination of our many years mastering state-of-the-art, theft-proof solutions for multimedia merchandise," said Michael Lax, executive chairman of Clear-Vu Products and an industrial engineer who holds numerous patents. He was a featured speaker at the Source Tagging Council conference and also hosted a high-level, invitation-only presentation for the industry’s most prominent thought leaders.
In the ONE-Time strategic partnership, unique to the secure package industry, Clear-Vu controls ONE-Time designs, patents, development and marketing. Viva Magnetics, the worlds largest optical media packaging company is exclusive worldwide licensee of Clear-Vu for the manufacture and distribution of ONE-Time DVD cases.
Viva is ramping up to a daily output of 1 million cases for ONE-Time by August 2003.
The single-use ONE-Time "paradigm in packaging" includes a singular set of advantages available to retailers, manufacturers and rights holders …
Integral lock inside case and double overlapping walls prevent tampering · Global production affords lowest possible cost · Maximises shelf density · No parts to recycle or dispose (safe for the environment) · No added labour or logistics · Entire case is sealed, protects internal EAS tags from tampering · Disc-friendly hub protects media · Media is instantly removable by purchaser after checkout -- no tools or shrink wrap needed · Production lines are easy to automate · Colour codes show when case is locked (red) or unlocked (green) · Universal decouplers RFID and/or bar codes track stolen units · Quick and easy checkout at counter
Clear-Vus Michael Lax pointed out that shrinkage costs U.S. retailers more than $100 million a day in stolen merchandise. At the same time, he added, "stores must move high-touch, impulse purchases such as media out from behind glass and into live-sell displays to stimulate grab-and-go sales. Our ONE-Time design allows stores to do that with the utmost confidence that shrinkage will be reduced below the radar, and profits will be preserved."
Now in its 30th year, VIVA will produce ONE-Time DVD cases for U.S. sales at its Toronto, Canada location, where it is erecting a second plant to double capacity in 2003 to 1.2 billion cases a year. VIVA counts among its customers virtually all the major optical media replicators.
Clear-Vus retail customers include Blockbuster, Borders, Circuit City and many other chains.
Ref: www.clear-vu.com |
|